Nonprofit Organization, Washington D.C.

CommonLit wanted to appeal to educators and administrators searching for better online resources for their students and schools, while also marketing their online services and paid packages. To do this, I expanded on their existing brand identity, implemented a brand system more cohesively throughout their marketing materials, and remodeled their existing webpages. With a high-volume content-creating marketing team, I wanted to avoid encountering creative fatigue, so I designed a vast library of graphic elements for the marketing team to easily plug and play with to produce content. I then went on to apply this new branding to their social media templates, and website, designing over 20 individual webpages.